Paige McCune · Kailua, Hawaiʻi

A polished, credible presence — online and on every feed.

Essex House Co. builds websites and social media content for brands that are ready to look as good as they are.

Start a project →See the work
Golden-hour Hawaiian studio with printed website layouts and a monitor, mountains and ocean beyondNow booking
  • 01Websites
  • 02Social grids
  • 03Explainer videos
  • 04Brand strategy
PlaceholderProfessional portrait photo of Paige McCune

01 — About

Hi, I'm Paige.

Every project starts with strategy — who you serve, what makes you different, and what you want people to do next. From there, I shape a brand voice that sounds like you on your best day. Then I execute with care: websites, grids, and videos that feel cohesive and finished. The goal is simple — a presence that earns trust before you ever say a word.

In the studio

How the work gets made.

Strategy on paper, grids on the table, every frame cut with care — a look inside the process behind the presence.

Black marble desk at dusk with two monitors and a laptop showing bold luxury website designs, palms silhouetted outside
Website design — strategy, wireframes and type studies
Hand holding a phone showing a cohesive Instagram feed against a Kailua sunset
Managed feeds — cohesive grids, day after day
Sunlit studio wall covered with printed 3×3 social grids, bold type posters and planning notes
Social content — every grid planned before anything posts
Dark video studio with a camera on a gimbal filming a lit product scene beside an editing monitor
Explainer videos — shot and cut in-house
Hands sketching a website wireframe on ivory paper beside a brass ruler in golden light
Wireframes — every site starts by hand
Teak desk on a golden-hour lanai overlooking turquoise Kailua Bay, with a laptop showing a website design, a phone showing a social grid, and a content notebook
Made in Kailua — a desk with the bay in view
Teak lanai table at golden hour with a printed 3×3 grid, colour swatches, film camera and content calendar on a tablet, turquoise Kailua bay and palms beyond
Content planning — palettes, grids and calendars
Hands styling a product flat-lay with plumeria and ceramics while a phone on a tripod records it for a reel, golden hour light
Reels — styling the shot, filming it on the phone

Studio imagery is AI-crafted to show the process until real photos arrive.

02 — Selected Work

Portfolio

Featured platform

Estate Presence

A complete SaaS growth platform for luxury short-term-rental operators — built end to end, from product architecture and positioning to pricing and the brand itself.

End-to-end product and positioning work — not just a landing page.

  • Direct booking websites
  • AI guest CRM
  • SEO
  • Social media management

Tiers from $497 to $2,497 per month

Visit estatepresence.co ↗
Estate Presence homepage hero
Estate Presence platform section

Website

Hello San Remo

Full-service social media marketing

Paige's own home base for Hello San Remo — a Wix Studio site covering her social media strategy services, approach, and client stories.

Built on Wix Studio.

Visit the site ↗
Hello San Remo website hero — Social Media Strategist
Hello San Remo website content grid section

Website

Jordan Copper Kai

Private chef · Honolulu, Oʻahu

A one-party-a-night private chef working out of Kakaʻako — the site carries his positioning end to end, from “The best table in Honolulu is already yours” through how it works, clear pricing, and menus built on what the island grows, lands and catches.

Built as a one-page site.

Visit the site ↗
Jordan Copper Kai website hero — private chef in Honolulu
Basalt & Cooper cookbook page — signature recipes by chef Jordan Copper Kai

Social content, created & cared for

I create and manage social media content that feels thoughtfully made and unmistakably yours, from cohesive 3×3 grids to everyday posts, shaped to each brand's voice and looked after week to week.

Medspa & Aesthetician

Soft luxury meets clinical clarity — calm, confident, results-minded.

Nine-square Instagram grid for Skin & Soul medspa in SoHo, New York — warm moody editorial photography with serif headlines like Your Skin Has Seasons, What IPL Actually Treats, Post-Laser Is Part of the Treatment, The New Luxury Is Prevention, Ingredient Spotlight: Vitamin C and Meet the Team
Nine-square Instagram grid for Alohi Uʻi Wellness Center, a plasma specialist in Hawaiʻi Kai — coastal, sunlit photography with educational tiles on non-surgical facelifts, plasma fibroblast, skin texture vs. wrinkles, body sculpting and why the best time to start was yesterday
Nine-square Instagram grid for TREAT Medspa in NoMad, New York — warm bronze editorial photography with tiles for Sofwave lifting, Emface, Emsculpt Neo body contouring, a foundational Tox plan, wedding season prep, XERF FAQs, an under-eye refresh, the NoMad routine and real client before-and-afters
Nine-square Instagram grid for TREAT Medspa — soft taupe and cream tiles educating on XERF: why everyone is talking about it, the results timeline, Kim K wasn't wrong, XERF vs Sofwave comparison table, the jawline edit, Emsculpt Neo season, body contouring with CoolSculpting Elite, natural-looking Tox and a day at TREAT

Travel

Sun-warmed and aspirational, made for wanderlust.

Nine-square Instagram grid for Kauai, Hawaii tourism — lush cliffs, waterfalls, sea turtles and golden sunsets with bold headline tiles like Untamed Beauty, Adventure Awaits and Sunsets That Stay With You
Nine-square Instagram grid for Waikiki, Hawaii — surfers, Diamond Head, outrigger canoes, snorkel turtles and city lights with bold headline tiles like Iconic Beauty, Adventure Is Calling and Vibrant Nights
Nine-square Instagram grid for Lānai Boutique Hotel in Waikīkī — hotel suite views, sunset balconies, surfboards and coffee with elegant serif headlines like Welcome to Lānai, Your Escape in Waikiki and Savor the Island
Nine-square Instagram grid for Hotel Renew Waikiki Beach — matcha mornings, postcard views, surfboards and golden-hour beach walks with bold headline tiles like Wake Up Awake, Matcha & Musubi and Slow Mornings

Restaurants

Appetite-first, lively, rooted in place.

Twelve-tile Instagram grid for Honolulu Coffee — latte art, Kona coffee farm harvests, pastries, barista portraits and giveaway posts with elegant headline tiles like Morning Ritual, From Kona, Perfect Pour, Baked Daily and Brewed with Aloha
Nine-square Instagram grid for a coastal bistro — striped umbrellas over a checkered pool terrace, oceanfront dining, cocktails, a fresh oyster spread and a chef portrait in warm golden light
Nine-square Instagram grid for a sushi restaurant — itamae at the counter, nigiri and sashimi platters, miso soup, rainbow rolls and a bold kanji logo tile for 流 Sushi

Real Estate

Polished and editorial, built on trust.

Nine-square Instagram grid for a Portland realtor — warm editorial photos of porches, kitchens and neighborhood streets with headline captions like The Porch Test and Why Portland Homes Feel Different
Nine-square Instagram grid for Lucy Heath, Honolulu Realtor — dark editorial luxury condo photography with numbered story captions like Would you love this at 7:12 AM and The elevator everyone talks about
Nine-square Instagram grid for a Kakaʻako Honolulu realtor — warm oat-cream and sunset photography of views, walkability and daily life with captions like Views Worth Waking To and Evenings Well Spent
Nine-square Instagram grid for Estate Presence — alternating black-and-ivory luxury real estate brand tiles with serif headlines like Your Legacy. Beautifully Presented., First Impressions Define Everything and Let's Build Something Extraordinary Together

Explainer videos

KakaʻakoReel
Hotel RenewReel
BotoxReel
Lasik Eye SurgeryReel

03 — Services

What I make

01

Website Building

Strategy-led sites that look credible on day one and convert the visitors you already have.

02

Social Media Content

Cohesive posts written in your brand's voice, designed to feel unmistakably yours.

03

Explainer Videos

Short, clear videos with ElevenLabs voiceover and a consistent character that turn complex topics into confidence.

04 — Contact

Let's make your brand look the part.

Handwritten note reading “Let's talk” on a sunlit stone terrace above Kailua Bay at golden hour
Imagery crafted with AI until the real photos arrive.

Submit an inquiry

Tell me about your project.

Share the outline and how to reach you, and I'll reply personally.